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S.A. Channel Pvt. Limited (South Asian Television) is a Bangladeshi based privately owned high definition satellite channel which officially began broadcasting in 19 January 2013, SATV is a sister concern of SA Paribahan Pvt Ltd, a renowned courier and logistical support provider in Bangladesh. SATV uses the latest technology in broadcasting news and program production through satellite Apstar-7. The channel promotes Bengali culture and language to the mass viewers via news, talk shows, dramas, national and international sports, music, movies and also programs about health, fashion and lifestyle. SATV also played host to the largest reality show in the world, Bangladeshi Idol in 2013, which was then one of the highest rated shows nationwide. The channel is owned by SA Group, one of the largest transportation and real estate groups of the country. SATV’s head office is located in Gulshan 1, Dhaka.
The channel began its full commercial run on 19 January 2013. Veteran film-maker Syed Salahuddin Zaki is the Chief Operating Officer of the channel and Scott Robert Craig is the Head of News. SATV began its test transmission from 25 December 2012, which was followed by a comprehensive 24-hours commercial launch on 19 January 2013.